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We Simplify

Welcome to an ecosystem that is all about giving you peace of mind when it comes to diamond sourcing - offering cool apps for both buyers and sellers, a huge inventory, real time market trends, and free logistics services.

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It's 2022, and a diamond's price is still based on discounts and gut feelings. We're changing that with real-time market data on the pricing, demand, and tradability trends of your favorite diamonds.

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We manage nearly 1,000,000 diamonds from top makers globally and we serve hundreds of leading retailers around the world.

To turn the luxury industry into a flourishing community, we all need transparency and simplicity. And that's exactly what we bring.
Simplifying diamond sales. We make it easier for everyone to sell more diamonds.

Sell your diamonds to top retailers worldwide! You will love our app and the real-time demand trends that it offers.


Order online from our inventory of over 1M diamonds! Free shipping & insurance, real-time pricing trends, and a cool augmented reality app for retailers.

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Retailers, manufacturers and wholesalers: This is a great opportunity for you to benefit from a totally new experience that is all about simplicity. We brought data, technology, and years of expertise in the diamond industry to make your day to day easier, and simplify diamond sales.

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